Department of BBA
ABOUT
The Department of Management at the Sri Balaji Arts and Science College delivers an undergraduate degree designed to provide you to deeper understanding on administration, leadership & management concepts. The degree brings you closer to the world of management and helps you grasp knowledge of making business decision also helps to think mire preciously on different aspects of running a business The department includes various aspects that are necessary for effective business management, essential for entrepreneurs and business manager. BBA also gives you a platform for pursing course like MBA in Human Resources, MBA in Foreign trade, Charter Accountant, LAW, PGDM, Entrepreneurship Development program, Masters in Advertising, Masters in Event Management & Hotel Management, Masters in Digital Marketing, Masters in Finance Management, Bachelor of Education (B.Ed). Candidates can get hired in the industries such as banks, Marketing organization, Educational institution, Business consultancies, Multinational companies, Financial Organization & Export companies. The students are equipped in the usage of business analytics tools & techniques and Mathematical modeling for rational decision making and good oral and written communication skills, where ever they are in their career.
Vision
To be a center of excellence in business education, nurturing future leaders with strong ethical values, entrepreneurial mindset, and a global perspective.
Mission
To provide high-quality, industry-relevant education in business and management that equips students with the knowledge, skills, and confidence to excel in the corporate world.
To foster critical thinking, innovation, and leadership qualities through experiential learning, case studies, projects, and internships.
To encourage ethical practices and social responsibility among students to contribute positively to business and society.
To promote research, entrepreneurship, and continuous learning by creating an environment of academic excellence and industry collaboration.
To build strong industry-academia linkages that enhance student employability and keep the curriculum aligned with current business trends.
Objectives
- Principles of Management,
- Human Resource Management and Organizational behavior
- Management Accounting
- Business math and operational research
- Production Management
- Marketing Management
- Material Management
- Financial management
- Managerial Economics
- Total quality management
- Business Ethics and management
- Entrepreneurial development
B.B.A Curriculum & Syllabus
|
I Year |
II Year |
III Year |
|
Semester – I |
Semester – III |
Semester – V |
|
Tamil/ Other languages -I |
Tamil/ Other languages – III |
Core Paper–IX – Human |
|
English – I |
English – III |
Core Paper X: Research |
|
Core Paper I: Principles of Management |
Core Paper V: Organizational Behaviour |
Core Paper XI: Business |
|
Core Paper II: Accounting for Managers I |
Core Paper VI: Financial Management |
Core Paper XII: Project with |
|
Elective I: Managerial Economics |
Elective III: Business Statistics |
Elective V: 350E5A: Digital Or Or |
|
Basics of Event Management Basic Tamil/Advanced Tamil (Other Language Students) |
Computer Applications in Business |
Elective VI : 350E5D: Management Information system Or 350E5E: Merchandising Management Or 350E5F: Total Quality Management |
|
Foundation Course – Managerial Communication |
Entrepreneurial Skill New Venture Management |
Summer Internship / Industrial Training |
|
Environmental Studies |
Value Education |
|
|
Semester – II |
Semester – IV |
Semester – VI |
|
Tamil/ Other languages – II |
Tamil/ Other languages – IV |
Core Paper XIII: Entrepreneurship |
|
English –II |
English – IV |
Core Paper XIV: Service Marketing |
|
Core Paper III: Marketing Management |
Core Paper VII: Business Environment |
Core Paper XV : Production |
|
Core Paper IV: Accounting For Managers II |
Core Paper VII: Business Regulatory Framework |
Elective VII : Consumer Behavior Or 350E6B: Innovation Management Or 350E6C: Security Analysis & Portfolio Management |
|
Elective II : International Business |
Elective IV: Operations Research |
Elective VIII:350E6D: Or Or |
|
Managerial Skill Development Basic Tamil-II (Other Language Students) * Advanced Tamil-II(Other Language Students)* |
Tally |
Professional Competency Quantitative Aptitude |
|
Intellectual Property Rights |
Extension Activities | |
|
Business Etiquette and Corporate Grooming |
Environmental Studies |
|
|
Second Year Vacation Internship – 45 Hours |
|
Faculty Members
Dr. J. Anudevi
Principal / HOD
Dr. M. M. Shanmugapriya
Department Incharge
Dr. S. Robin
Assistant Professor
Mrs. U. Bala Aiswarya
Assistant Professor
Department of BBA Organized activity based learning for III BBA Students. A role-reversal debate program for students involves students taking on different perspectives or roles related to a topic and then debating from those assigned positions. This activity encourages critical thinking, empathy, and a deeper understanding of the subject matter by requiring students to argue for viewpoints they might not naturally agree with. Debates simulate real-world situations where students must argue a point of view with logic and respect. The benefits are multifold: Boosts confidence: Regular participation helps eliminate hesitation in speaking. Enhances research skills: Students learn to gather data and evidence to support their points. Improves teamwork: Many debate formats involve working in teams, encouraging collaboration. Strengthens empathy: Understanding and arguing both sides of a topic makes students more
empathetic and open-minded. Encourages respectful disagreement: They learn to present counterarguments politely promoting healthy discourse.
Seminar on “ Business Trends and Challenges in Current Scenario”
The Department of Business Administration organized a seminar on “Business Trends and Challenges in the Current Scenario” on 4th September 2024. The event aimed to provide students with a clear understanding of the evolving landscape of the business world.
The resource person for the seminar was Dr. Saifil Ali, Professor and Director at Agni School of Business and Excellence. He shared insightful perspectives on emerging business trends, market disruptions, and strategies to adapt in a rapidly changing environment.
Title: One-Day Seminar on “THE PRACTICAL WAY FOR EFFECTIVE ENTREPRENEURSHIP”
Date: 4/7/2025
Location: SRI BALAJI ARTS & SCIENCE COLLEGE, SEMINAR HALL
Audience: III YEAR BBA STUDENTS
Report:
Department of BBA hosted a one-day seminar on “THE PRACTICAL WAY FOR EFFECTIVE ENTREPRENEURSHIP” on July 4, 2025. The purpose of the event was to give students useful insights into the startup industry and to encourage an entrepreneurial spirit in them. Mr. Ashanth Prajesh, a successful entrepreneur and mentor with extensive experience in fostering startup companies, led the session.
The seminar was organized to raise basic awareness of entrepreneurial concepts and to enable students to identify and learn how to make a mindset to take up entrepreneurship as a career. The facilitator introduced the concept of entrepreneurship by focusing on myths related to it and the different aspects of entrepreneurship such as entrepreneurs are born not made, entrepreneur fit an ideal profile, all you need is money to be an entrepreneur, all you need is luck to be an entrepreneur and another is that great idea is the only ingredient in a recipe for business.
Mr Ashant Prajesh engaging presentation and real-life examples inspired the students and provided them with valuable insights into the world of entrepreneurship. The seminar has undoubtedly ignited the entrepreneurial spirit among the students and equipped them with the necessary knowledge and skills to embark on their startup journeys.
IMPORTANCE OF TALLY CEERTIFICATION FOR MANAGEMENT STUDIES
On July 11, 2027, Department of BBA Organized a Career development program in the Seminar Hall for II BBA students.
The program focused on career coaching. The purpose of the curriculum was to teach students the fundamentals of the Tally accounting software, which is used to teach account maintenance.
The program’s objective was to equip students with the real-world knowledge and abilities needed for both their academic and professional growth in the Tally Prime domain.
The speech inspired the students and gave them a clear understanding of how this course helps commerce students land jobs in accounting departments of businesses and other offices. The student’s confidence was effectively and greatly increased by the event.IMPO