Department of BBA
ABOUT
The Department of Management at the Sri Balaji Arts and Science College delivers an undergraduate degree designed to provide you to deeper understanding on administration, leadership & management concepts. The degree brings you closer to the world of management and helps you grasp knowledge of making business decision also helps to think mire preciously on different aspects of running a business The department includes various aspects that are necessary for effective business management, essential for entrepreneurs and business manager. BBA also gives you a platform for pursing course like MBA in Human Resources, MBA in Foreign trade, Charter Accountant, LAW, PGDM, Entrepreneurship Development program, Masters in Advertising, Masters in Event Management & Hotel Management, Masters in Digital Marketing, Masters in Finance Management, Bachelor of Education (BEd). Candidates can get hired in the industries such as banks, Marketing organization, Educational institution, Business consultancies, Multinational companies, Financial Organization & exports companies. The students are equipped in the usage of business analytics tools & techniques and Mathematical modeling for rational decision making and good oral and written communication skills, where ever they are in their career.
Vision
To be a center of excellence in business education, nurturing future leaders with strong ethical values, entrepreneurial mindset, and a global perspective.
Mission
To provide high-quality, industry-relevant education in business and management that equips students with the knowledge, skills, and confidence to excel in the corporate world.
To foster critical thinking, innovation, and leadership qualities through experiential learning, case studies, projects, and internships.
To encourage ethical practices and social responsibility among students to contribute positively to business and society.
To promote research, entrepreneurship, and continuous learning by creating an environment of academic excellence and industry collaboration.
To build strong industry-academia linkages that enhance student employability and keep the curriculum aligned with current business trends.
Objectives
- Principles of Management,
- Human Resource Management and Organizational behavior
- Management Accounting
- Business math and operational research
- Production Management
- Marketing Management
- Material Management
- Financial management
- Managerial Economics
- Total quality management
- Business Ethics and management
- Entrepreneurial development
B.B.A Curriculum & Syllabus
|
I Year |
II Year |
III Year |
|
Semester – I |
Semester – III |
Semester – V |
|
Tamil/ Other languages -I |
Tamil/ Other languages – III |
Core Paper–IX – Human |
|
English – I |
English – III |
Core Paper X: Research |
|
Core Paper I: Principles of Management |
Core Paper V: Organizational Behaviour |
Core Paper XI: Business |
|
Core Paper II: Accounting for Managers I |
Core Paper VI: Financial Management |
Core Paper XII: Project with |
|
Elective I: Managerial Economics |
Elective III: Business Statistics |
Elective V: 350E5A: Digital Or Or |
|
Basics of Event Management Basic Tamil/Advanced Tamil (Other Language Students) |
Computer Applications in Business |
Elective VI : 350E5D: Management Information system Or 350E5E: Merchandising Management Or 350E5F: Total Quality Management |
|
Foundation Course – Managerial Communication |
Entrepreneurial Skill New Venture Management |
Summer Internship / Industrial Training |
|
Environmental Studies |
Value Education |
|
|
Semester – II |
Semester – IV |
Semester – VI |
|
Tamil/ Other languages – II |
Tamil/ Other languages – IV |
Core Paper XIII: Entrepreneurship |
|
English –II |
English – IV |
Core Paper XIV: Service Marketing |
|
Core Paper III: Marketing Management |
Core Paper VII: Business Environment |
Core Paper XV : Production |
|
Core Paper IV: Accounting For Managers II |
Core Paper VII: Business Regulatory Framework |
Elective VII : Consumer Behavior Or 350E6B: Innovation Management Or 350E6C: Security Analysis & Portfolio Management |
|
Elective II : International Business |
Elective IV: Operations Research |
Elective VIII:350E6D: Or Or |
|
Managerial Skill Development Basic Tamil-II (Other Language Students) * Advanced Tamil-II(Other Language Students)* |
Tally |
Professional Competency Quantitative Aptitude |
|
Intellectual Property Rights |
Extension Activities | |
|
Business Etiquette and Corporate Grooming |
Environmental Studies |
|
|
Second Year Vacation Internship – 45 Hours |
|
Faculty Members
Dr. J Anudevi
Principal / HOD
Dr. M. M. Shanmugapriya
Department Incharge
Dr. S. Robin
Assistant Professor
Mrs. U. Bala Aiswarya.
Assistant Professor
Seminar on “ Business Trends and Challenges in Current Scenario”
The Department of Business Administration organized a seminar on “Business Trends and Challenges in the Current Scenario” on 4th September 2024. The event aimed to provide students with a clear understanding of the evolving landscape of the business world.
The resource person for the seminar was Dr. Saifil Ali, Professor and Director at Agni School of Business and Excellence. He shared insightful perspectives on emerging business trends, market disruptions, and strategies to adapt in a rapidly changing environment.
Seminar on “Service Marketing”
The Department of Business Administration (BBA) organized a one-day seminar on the topic of “Service Marketing” on 4th March 2025. The event aimed to deepen students’ understanding of marketing strategies specific to the service sector.
The session was led by Dr. P. Maheshwari, an expert in the field from SRM Institute of Science and Technology. She shared valuable insights into customer relationship management, service delivery, and market positioning, making the session both informative and engaging.
