Department of BBA
ABOUT
The Department of Management at the Sri Balaji Arts and Science College delivers an undergraduate degree designed to provide you to deeper understanding on administration, leadership & management concepts. The degree brings you closer to the world of management and helps you grasp knowledge of making business decision also helps to think mire preciously on different aspects of running a business The department includes various aspects that are necessary for effective business management, essential for entrepreneurs and business manager. BBA also gives you a platform for pursing course like MBA in Human Resources, MBA in Foreign trade, Charter Accountant, LAW, PGDM, Entrepreneurship Development program, Masters in Advertising, Masters in Event Management & Hotel Management, Masters in Digital Marketing, Masters in Finance Management, Bachelor of Education (BEd). Candidates can get hired in the industries such as banks, Marketing organization, Educational institution, Business consultancies, Multinational companies, Financial Organization & exports companies. The students are equipped in the usage of business analytics tools & techniques and Mathematical modeling for rational decision making and good oral and written communication skills, where ever they are in their career.
Vision
To be a center of excellence in business education, nurturing future leaders with strong ethical values, entrepreneurial mindset, and a global perspective.
Mission
To provide high-quality, industry-relevant education in business and management that equips students with the knowledge, skills, and confidence to excel in the corporate world.
To foster critical thinking, innovation, and leadership qualities through experiential learning, case studies, projects, and internships.
To encourage ethical practices and social responsibility among students to contribute positively to business and society.
To promote research, entrepreneurship, and continuous learning by creating an environment of academic excellence and industry collaboration.
To build strong industry-academia linkages that enhance student employability and keep the curriculum aligned with current business trends.
Objectives
- Principles of Management,
- Human Resource Management and Organizational behavior
- Management Accounting
- Business math and operational research
- Production Management
- Marketing Management
- Material Management
- Financial management
- Managerial Economics
- Total quality management
- Business Ethics and management
- Entrepreneurial development
B.B.A Curriculum & Syllabus
|
I Year |
II Year |
III Year |
|
Semester – I |
Semester – III |
Semester – V |
|
Tamil/ Other languages -I |
Tamil/ Other languages – III |
Core Paper–IX – Human |
|
English – I |
English – III |
Core Paper X: Research |
|
Core Paper I: Principles of Management |
Core Paper V: Organizational Behaviour |
Core Paper XI: Business |
|
Core Paper II: Accounting for Managers I |
Core Paper VI: Financial Management |
Core Paper XII: Project with |
|
Elective I: Managerial Economics |
Elective III: Business Statistics |
Elective V: 350E5A: Digital Or Or |
|
Basics of Event Management Basic Tamil/Advanced Tamil (Other Language Students) |
Computer Applications in Business |
Elective VI : 350E5D: Management Information system Or 350E5E: Merchandising Management Or 350E5F: Total Quality Management |
|
Foundation Course – Managerial Communication |
Entrepreneurial Skill New Venture Management |
Summer Internship / Industrial Training |
|
Environmental Studies |
Value Education |
|
|
Semester – II |
Semester – IV |
Semester – VI |
|
Tamil/ Other languages – II |
Tamil/ Other languages – IV |
Core Paper XIII: Entrepreneurship |
|
English –II |
English – IV |
Core Paper XIV: Service Marketing |
|
Core Paper III: Marketing Management |
Core Paper VII: Business Environment |
Core Paper XV : Production |
|
Core Paper IV: Accounting For Managers II |
Core Paper VII: Business Regulatory Framework |
Elective VII : Consumer Behavior Or 350E6B: Innovation Management Or 350E6C: Security Analysis & Portfolio Management |
|
Elective II : International Business |
Elective IV: Operations Research |
Elective VIII:350E6D: Or Or |
|
Managerial Skill Development Basic Tamil-II (Other Language Students) * Advanced Tamil-II(Other Language Students)* |
Tally |
Professional Competency Quantitative Aptitude |
|
Intellectual Property Rights |
Extension Activities | |
|
Business Etiquette and Corporate Grooming |
Environmental Studies |
|
|
Second Year Vacation Internship – 45 Hours |
|
Faculty Members
Dr. J Anudevi
Principal / HOD
Dr. M. M. Shanmugapriya
Department Incharge
Dr. S. Robin
Assistant Professor
Mrs. U. Bala Aiswarya.
Assistant Professor
Seminar on “ Business Trends and Challenges in Current Scenario”
The Department of Business Administration organized a seminar on “Business Trends and Challenges in the Current Scenario” on 4th September 2024. The event aimed to provide students with a clear understanding of the evolving landscape of the business world.
The resource person for the seminar was Dr. Saifil Ali, Professor and Director at Agni School of Business and Excellence. He shared insightful perspectives on emerging business trends, market disruptions, and strategies to adapt in a rapidly changing environment.
Seminar on “Service Marketing”
The Department of Business Administration (BBA) organized a one-day seminar on the topic of “Service Marketing” on 4th March 2025. The event aimed to deepen students’ understanding of marketing strategies specific to the service sector.
The session was led by Dr. P. Maheshwari, an expert in the field from SRM Institute of Science and Technology. She shared valuable insights into customer relationship management, service delivery, and market positioning, making the session both informative and engaging.
Workshop: “Uses of BI Tools in Business Purpose”
The Department of Business Administration organized a one-day workshop on “Uses of BI Tools in Business Purpose” on 30/06/2025 at B.Sc & BCA Lab with the objective of enriching students’ knowledge on Business Intelligence (BI) and its practical applications in the business world.
The resource person for the workshop was Mr. S. Vinoth Kumar, Technical Trainer, FIIT FORMACTION Pvt. Ltd., who shared his expertise on the relevance and application of BI tools in contemporary business decision-making.
Mr. Vinoth Kumar conducted an engaging and insightful session The event saw enthusiastic participation from BBA students and faculty members, who expressed great interest in learning more about data analytics and business intelligence technologies.
The workshop was a valuable learning experience and aligned with the department’s vision to provide industry-relevant exposure to students in the domain of business and technology.
Title: One-Day Seminar on “THE PRACTICAL WAY FOR EFFECTIVE ENTREPRENEURSHIP”
Date: 4/7/2025
Location: SRI BALAJI ARTS & SCIENCE COLLEGE, SEMINAR HALL
Audience: III YEAR BBA STUDENTS
Report:
Department of BBA hosted a one-day seminar on “THE PRACTICAL WAY FOR EFFECTIVE ENTREPRENEURSHIP” on July 4, 2025. The purpose of the event was to give students useful insights into the startup industry and to encourage an entrepreneurial spirit in them. Mr. Ashanth Prajesh, a successful entrepreneur and mentor with extensive experience in fostering startup companies, led the session.
The seminar was organized to raise basic awareness of entrepreneurial concepts and to enable students to identify and learn how to make a mindset to take up entrepreneurship as a career. The facilitator introduced the concept of entrepreneurship by focusing on myths related to it and the different aspects of entrepreneurship such as entrepreneurs are born not made, entrepreneur fit an ideal profile, all you need is money to be an entrepreneur, all you need is luck to be an entrepreneur and another is that great idea is the only ingredient in a recipe for business. He mentioned that the reason that people do not start their new ventures in a country like India is due to non-awareness amongst the population of India and decides to go for jobs in private or government sector so as to minimize the risk. Sir explained in detail about the various attributes of successful entrepreneurs such as drive, communication skills and technical skills. The concept was further infused with a power point presentation that spoke about the startup business in India Followed by a discussion on contemporary business environment prevailing in the country
Mr Ashant Prajesh engaging presentation and real-life examples inspired the students and provided them with valuable insights into the world of entrepreneurship. The seminar has undoubtedly ignited the entrepreneurial spirit among the students and equipped them with the necessary knowledge and skills to embark on their startup journeys.
IMPORTANCE OF TALLY CEERTIFICATION FOR MANAGEMENT STUDIES
On July 11, 2027, Department of BBA Organized a Career development program in the Seminar Hall for II BBA students. The program focused on career coaching. The purpose of the curriculum was to teach students the fundamentals of the Tally accounting software, which is used to teach account maintenance. The program’s objective was to equip students with the real-world knowledge and abilities needed for both their academic and professional growth in the Tally Prime domain. The speech inspired the students and gave them a clear understanding of how this course helps commerce students land jobs in accounting departments of businesses and other offices. The student’s confidence was effectively and greatly increased by the event.IMPO
